Modern business applications have revolutionized how companies get stuff done.
Modern mobile devices have radically changed how, when and where that stuff gets done.
Estimates show that the typical salesperson spends about 20% of his or her time updating CRM records and with other administrative record-keeping and reporting tasks.
That’s basically a full day every week that your sales person is not meeting with customers, not closing deals, not selling.
In today’s competitive markets, mobility can be a boost for sales productivity.
The 20-year history of Customer Relationship Management (CRM) is littered with tales of failed implementations.
As CRM Search magazine reports, 30% to 50% of CRM implementations fail according to industry analysts.
The causes of failure are many and varied. But a common thread cited in many reports of failed implementations is poor adoption rates by sales teams.
Digital transformation has touched on pretty much every aspect of how we do business.
It’s a simple idea. We take all the records, data, reports, operational output that used to be on paper and we digitize all of it.
But from that one simple idea springs a profound transformation in how we do business. Now that our data is digitized and more easily accessible, we can work faster and more...
Winning and keeping customers gets a lot easier with the right information.
How much contact is there between your sales team and target prospects? How many interactions does it take to win a deal?
How often do customers call for assistance with your product or service? How quickly are such issues resolved?
If you run a direct sales force, then you know the drill.
Every so often, you must remind your sales people to keep their records up to date in your Customer Relationship Management (CRM) system.
They might do it for a while … then the updating slows down … and you need to remind them again.
Why does this cycle happen?
It’s because sales people want to be selling, not sitting around doing...
If you have not yet embraced “Bring Your Own Device” (BYOD), you don’t have to feel left out … your employees are probably doing it for you.
At least that’s the rising sentiment among IT industry observers who track the “consumerization” of IT.
But there are key ways to get out ahead of BYOD and even turn it into a major productivity advantage, especially if you have a mobile salesforce that does...
October 11, 2021