Mobile phones have never been more critical to business communications than they are today.
They have become essential tools in the remote working arrangements that are the norm for many businesses even as pandemic measures are lifted.
So it is enlightening that new research from Nemertes reports that business users vastly prefer the native mobile phone experience over commonly deployed Mobile Unified Communications (Mobile UC) apps. Nemertes surveyed more than 525 organizations about the state of Mobile UC.
Irwin Lazar, VP and Service Director at Nemertes, reported that:
Why is actual usage of Mobile UC apps for voice communications so low? It turns out the user experience is the crucial factor.
A recent survey by Harvard University found that one in six companies plans to continue remote working programs for employees even after pandemic restrictions are lifted.
Indeed, the last six months have highlighted the need for improved business continuity planning for many companies. Mobile phones have proven to be an essential component in these programs, enabling employees to carry on with business regardless of their locations.
But the Nemertes report found that the overwhelming majority of business users ignored the IT-approved Mobile UC apps in favor of the native phone interface on their mobile devices. The primary reasons why were:
The Nemertes' findings matched what we have seen as we have rolled out Tango Networks’ Mobile-X, which is the industry’s first native mobile service for business in a turnkey, channel-ready offering.
Mobile-X permits users to:
Mobile-X is sold exclusively by our channel partners.
Mobile-X enables CSPs and integrators to offer services supporting Mobile Unified Communications, mobile workforce communications, and programs for remote working, work from home, telecommuting and business continuity.
Learn more about how you can resell Mobile-X in our recent webinar: https://view6.workcast.net/register?cpak=3356694180198349&referrer=Tango