July 13, 2018
“Mobile First” is gaining more traction as the new mode of communications for enterprises.
For the last several years, enterprises in a range of industries have adopted a Mobile First communications strategy, meaning they make mobile devices the primary tools of corporate communications.
This makes perfect sense when you consider the ways that mobile devices have become ubiquitous in consumer markets.
In many economies, such as the United States, mobile phone penetration is nearing 100%. Pew Research reports that 95% of US adults have a cell phone and 77% of them have a smartphone.
So a Mobile First communications strategy is recognizing that we have a mobile society and that can easily translate into a mobile workforce.
Enterprises that have successfully transitioned to Mobile First have enabled employees to be more reachable and more responsive, have enhanced work place flexibility, and have dramatically boosted employee productivity.
Mobile First has also been described as a “mobile native” approach because it considers how your Unified Communications applications – voice, messaging, collaboration, etc. – are delivered, used and managed on mobile devices and in the mobile network, as opposed to landline implementations.
So what are the main considerations for an enterprise to go Mobile First? Here are examples and video demonstrations of the main requirements we have seen at Tango Networks:
- Business calls on the mobile: Your users’ mobile phones should effectively be extensions of your corporate communications systems or services. Click here for a video demonstration.
- Single number reach: Instead of separate landline and mobile numbers, your users can now be reached via a single number. Check out this demonstration.
- Dual persona management: Your users’ business calls should come from their business number and should be monitored, recording or otherwise processed based on your compliance or quality assurance rules. But the users’ private calls should remain private and should not be processed by your corporate systems. Here is a demonstration of how that can be managed.
Those are some of the basic requirements for going Mobile First and adopting communications applications like Mobile UC.
Beyond basic communications, going Mobile First can also unlock a range of new capabilities that significantly enhance your users’ communications and their productivity. These may include:
- Texting with the outside world using a business number: Imagine your users being able to send and receive text messages from their business number. Click here to see an example how it works, with users on Cisco Jabber sending texts to customers.
- Mobility integrated into CRM: One of the leading CRM solution providers estimates that salespeople spend 20% of their time updating the system. But a Mobile First solution can automatically capture and log into CRM the mobile phone calls made to a sales contact. See how it works with Salesforce here.